The most recent Robin Hood-related news stories breaking in the global media!
Business and commerce around the globe have frequently recognised the commercial and promotional benefits associated through links to the Robin Hood legend. The publicity and marketing value of profiling a Robin Hood "connection" is strongly reflected by the wide range of companies worldwide who have deliberately chosen a Robin Hood related brand name to promote their services or products. In many cases they have no specific claim or association with the legend but they firmly believe that, in the general public's eyes, the Robin Hood name stands for fairness, justice and support for the community and that such principles help establish their business as credible and trustworthy and enhance its reputation.
The announcement of the winners of the World Wide Robin Hood Society’s “A Feather in Your Cap” Awards -2016 once again highlights the effective and extensive use of “Robin Hood” related connections in a diverse range of marketing and promotion practice.
Although it would be hard to imagine Robin Hood swapping his traditional Lincoln Green tunic and feathered hat for a pin-stripe suit and a bowler – it's a well-documented fact that, to a greater and lesser extent, the legendary outlaw has played a significant role in thousands of business deals and marketing campaigns all around the world - and he continues to do so.