The most recent Robin Hood-related news stories breaking in the global media!

ROBIN HOOD NEWS-LINE: Latest News:
(Mar 07, 2018)
WORLD WIDE ROBIN HOOD SOCIETY CELEBRATES 20 YEARS AS ONE OF THE LEADING INFORMATION SOURCES ON ALL ASPECTS OF THE LEGENDARY SHERWOOD OUTLAW. On March 17th 2018, the Nottingham-based World Wide Robin Hood Society will mark its 20th Anniversary Year with a programme of varied initiatives including: *The publication of a new book about Robin Hood and the legend’s global impact. *A local cookery contest to find the best recipe for a Robin Hood Pie. *Anniversary theme to the Society’s annual “Feather in Your Cap” business awards. *A children’s story writing competition. *Developing an illustrated Robin Hood talk available to groups and societies. Although the Society was originally a membership-based organisation, over the last 2 decades it has evolved into one of the leading internet-based information resources on all things associated with Robin Hood. It is used extensively by the media and the tourism industry and the Society has contributed to numerous global television documentaries and historical features including BBC’s The One Show; Sky Travel Channel’s “Expedition Unknown” series and French TV’s “Secrets Histoire” series. The Society has also participated in hundreds of radio programmes around the globe, including South America, the USA, Europe, Korea and Australia. Society Chairman, Bob White, said “The very first Robin Hood Society was established in London in the 1700’S and was a club or assembly for public debate. It held its popular, regular meetings in the Robin Hood public house in Butcher Row, near Temple Bar, which is how the Society acquired its name. In the 1970’s, a Nottingham-based Robin Hood Society was created by the local historian and Robin Hood expert, Jim Lees, and its members often dressed up in costume as various characters from the Sherwood tales and helped raise funds for local charities. In the Nineties, Nottingham City Council joined forces with the Nottingham Evening Post and set up a Robin Hood Club especially aimed at youngsters, which featured a series of cartoon woodland animals known as “The Tails of Sherwood”. The present day, internet-based World Wide Robin Hood Society was originally the inspiration of co-founder and sponsor, Mike Douglas from Hull, who established a successful communications business in Nottingham in the late 1990’s. He said “Over the past twenty years the Society has seen many changes but the phenomenal global interest in Robin Hood has never faltered and the legendary outlaw continues to be an iconic figure with a massive international fan base, and he regularly features in new films, books and the global media.” For further information contact Bob White on e-mail at bob@robinhood.info or by phone on (0115) 9523183 or mobile 07504 852731 or visit the Society website at www.robinhood.info Read more...
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Robin Hood – Ambassador for Business

Although it would be hard to imagine Robin Hood swapping his traditional Lincoln Green tunic and feathered hat for a pin-stripe suit and a bowler – it's a well-documented fact that, to a greater and lesser extent, the legendary outlaw has played a significant role in thousands of business deals and marketing campaigns all around the world - and he continues to do so.

Hundreds of classic examples were identified as part of an extensive random research project carried out in 2012 that was undertaken to look at the global impact and adoption of the Robin Hood "brand" in business and commercial circles.

Ranging from high profile corporate promotions such as USA supermarket giant Wal-Mart's coast-to -coast advertising campaign (featuring their "happy face" logo wearing a Robin Hood hat and "shooting down prices") - to local, small-business female entrepreneur, Dolly Sewell's Robin Hood Greeting Cards venture that took her all over the States. From Canada's Robin Hood Flour Company to Finland's Radio Robin Hood, the global list of practical and successful applications of the Robin Hood "brand" just goes on and on!

It embraces familiar names from Nottingham's past, such as John Player's cigarettes, Home Ales and Raleigh Cycles - alongside more current examples like the Nottingham Building Society, Robin Hood Harley Davidson, Castle Rock brewery and Doncaster's Robin Hood Airport.

A particularly striking element of the research findings is the sheer diversity and creative ingenuity of many of the applications, all recognising the positive, feel-good, credibility factor that the world-renowned Robin Hood name generates with the global public - instantly creating a rapport with potential customers.

No doubt every City and County resident will have experienced being away on holiday and, having mentioned whereabouts they are from, received the familiar response "Ah - Robin Hood!" It's an "ice-breaker" that opens a topic of conversation and represents one of the most significant and important ways in which Nottingham's Robin Hood connections have often triggered a potential business opportunity. It gives Nottingham "the edge" ; a chance to "get a foot in the door", providing a springboard from which the wider business issues can be discussed and developed. There are numerous examples of how this initial breakthrough has contributed towards a successful conclusion, including the creation of the UK's first Showcase multiplex cinema; the former re-location of Central Television Studios and the N.A.A.F.I. and the HM Revenue and Customs offices at Castle Wharf.

Above everything else, the 2012 research project clearly showed that City and County are barely scratching the surface of the marketing potential of the Robin Hood "brand" and far more businesses need to "step up to the plate" and show some creative vision. At the moment, it's a bit like having the whole of the Royal Philharmonic Orchestra at your disposal and only playing "Chopsticks"!