The most recent Robin Hood-related news stories breaking in the global media!

(Mar 07, 2018)
WORLD WIDE ROBIN HOOD SOCIETY CELEBRATES 20 YEARS AS ONE OF THE LEADING INFORMATION SOURCES ON ALL ASPECTS OF THE LEGENDARY SHERWOOD OUTLAW. On March 17th 2018, the Nottingham-based World Wide Robin Hood Society will mark its 20th Anniversary Year with a programme of varied initiatives including: *The publication of a new book about Robin Hood and the legend’s global impact. *A local cookery contest to find the best recipe for a Robin Hood Pie. *Anniversary theme to the Society’s annual “Feather in Your Cap” business awards. *A children’s story writing competition. *Developing an illustrated Robin Hood talk available to groups and societies. Although the Society was originally a membership-based organisation, over the last 2 decades it has evolved into one of the leading internet-based information resources on all things associated with Robin Hood. It is used extensively by the media and the tourism industry and the Society has contributed to numerous global television documentaries and historical features including BBC’s The One Show; Sky Travel Channel’s “Expedition Unknown” series and French TV’s “Secrets Histoire” series. The Society has also participated in hundreds of radio programmes around the globe, including South America, the USA, Europe, Korea and Australia. Society Chairman, Bob White, said “The very first Robin Hood Society was established in London in the 1700’S and was a club or assembly for public debate. It held its popular, regular meetings in the Robin Hood public house in Butcher Row, near Temple Bar, which is how the Society acquired its name. In the 1970’s, a Nottingham-based Robin Hood Society was created by the local historian and Robin Hood expert, Jim Lees, and its members often dressed up in costume as various characters from the Sherwood tales and helped raise funds for local charities. In the Nineties, Nottingham City Council joined forces with the Nottingham Evening Post and set up a Robin Hood Club especially aimed at youngsters, which featured a series of cartoon woodland animals known as “The Tails of Sherwood”. The present day, internet-based World Wide Robin Hood Society was originally the inspiration of co-founder and sponsor, Mike Douglas from Hull, who established a successful communications business in Nottingham in the late 1990’s. He said “Over the past twenty years the Society has seen many changes but the phenomenal global interest in Robin Hood has never faltered and the legendary outlaw continues to be an iconic figure with a massive international fan base, and he regularly features in new films, books and the global media.” For further information contact Bob White on e-mail at or by phone on (0115) 9523183 or mobile 07504 852731 or visit the Society website at Read more...
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"Why Robin Hood and Manchester United Have A Similar Problem!"

Although Robin Hood and Manchester United appear to have little in common, they are both world famous icons in their own right and, ironically, they both share the same basic problem of how to get the maximum potential benefit from their respective huge global fan bases.

Marketing industry expert Tom Silk recently stated that the Manchester super-club "needed to convert its 330 million "followers" into actual fans and paying customers" and this advice to the football giants also mirrors a similar challenge facing Nottingham City Council as they seek to maximise on the economic benefits that the Robin Hood connection can bring to local business and commerce.

From Nottingham's perspective, Robin's millions of followers need converting into potential visitors to the City and a more effective and innovative use of the "brand" needs to be creatively marketed and applied to a whole range of business, community, artistic and educational opportunities. For a City that has such a vibrant reputation for its diverse creativity in the arts and sciences, its on-going failings to make the most of the legendary Robin Hood connections remains its much-criticised Achilles heel!

So what can the two global icons of popular culture learn from one another ? Well, perhaps Manchester United should adopt more of Robin Hood's legendary reputation of "giving to the poor" and divert some of the grossly inflated salaries that their star footballers earn to champion more needy and worthy causes!

As for Nottingham, it needs to realise what a truly phenomenal global marketing "icon" Robin Hood really is - with a reputation as equally well-known and respected as Manchester's footballing super heroes. The City just needs to stop "making a molehill out of a mountain" and avoid scoring own goals with a global brand it has been given "for free"!