The most recent Robin Hood-related news stories breaking in the global media!

ROBIN HOOD NEWS-LINE: Latest News:
(Mar 07, 2018)
WORLD WIDE ROBIN HOOD SOCIETY CELEBRATES 20 YEARS AS ONE OF THE LEADING INFORMATION SOURCES ON ALL ASPECTS OF THE LEGENDARY SHERWOOD OUTLAW. On March 17th 2018, the Nottingham-based World Wide Robin Hood Society will mark its 20th Anniversary Year with a programme of varied initiatives including: *The publication of a new book about Robin Hood and the legend’s global impact. *A local cookery contest to find the best recipe for a Robin Hood Pie. *Anniversary theme to the Society’s annual “Feather in Your Cap” business awards. *A children’s story writing competition. *Developing an illustrated Robin Hood talk available to groups and societies. Although the Society was originally a membership-based organisation, over the last 2 decades it has evolved into one of the leading internet-based information resources on all things associated with Robin Hood. It is used extensively by the media and the tourism industry and the Society has contributed to numerous global television documentaries and historical features including BBC’s The One Show; Sky Travel Channel’s “Expedition Unknown” series and French TV’s “Secrets Histoire” series. The Society has also participated in hundreds of radio programmes around the globe, including South America, the USA, Europe, Korea and Australia. Society Chairman, Bob White, said “The very first Robin Hood Society was established in London in the 1700’S and was a club or assembly for public debate. It held its popular, regular meetings in the Robin Hood public house in Butcher Row, near Temple Bar, which is how the Society acquired its name. In the 1970’s, a Nottingham-based Robin Hood Society was created by the local historian and Robin Hood expert, Jim Lees, and its members often dressed up in costume as various characters from the Sherwood tales and helped raise funds for local charities. In the Nineties, Nottingham City Council joined forces with the Nottingham Evening Post and set up a Robin Hood Club especially aimed at youngsters, which featured a series of cartoon woodland animals known as “The Tails of Sherwood”. The present day, internet-based World Wide Robin Hood Society was originally the inspiration of co-founder and sponsor, Mike Douglas from Hull, who established a successful communications business in Nottingham in the late 1990’s. He said “Over the past twenty years the Society has seen many changes but the phenomenal global interest in Robin Hood has never faltered and the legendary outlaw continues to be an iconic figure with a massive international fan base, and he regularly features in new films, books and the global media.” For further information contact Bob White on e-mail at bob@robinhood.info or by phone on (0115) 9523183 or mobile 07504 852731 or visit the Society website at www.robinhood.info Read more...
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It's Not Just A Question of Money - A Change of Attitude is Required

As the dust settles on the recent disappointing announcement that the visionary proposals for Nottingham Castle had received a temporary setback from its unsuccessful bid to secure Heritage Lottery Funding – then, once again, the City has to face up to the constantly embarrassing fact that a 60 year old statue remains its predominant Robin Hood visitor attraction! A fact that to external commentators, marketing professionals and commercial investors - completely beggars belief!

Nottingham's apparent current inability to fully exploit its instantly recognised Robin Hood global brand also blows huge holes through the City's claims of creative credibility and marketing prowess. Consequently, the knock-on effect of such negative impressions also repeatedly damages Nottingham's commercial reputation!

Having had over 30 years public relations and marketing experience promoting Nottingham for the City Council, I am fully aware of the fact that its Robin Hood associations can be both "a blessing and a curse" - requiring constant monitoring to ensure any benefits are put into balanced perspective. I am also aware that, over the years, the Castle has a track record of having made some "shaky" decisions where its associations with Robin Hood are concerned - ranging from the rejection of the Madame Tussaud's proposal in the mid 1970's (they went to Warwick Castle instead!) to more recently turning away the free offer of the iconic catapult prop from the Kevin Costner blockbuster "Prince of Thieves" movie – (feeling snubbed, the local businessman making the gesture just let it rot in disgust!).

I still hear frequent rumblings of dismissive attitudes within the local business community from those who fail to see that Robin Hood has become a globally recognised icon of popular culture that has to be treated as a phenomenally successful commercial "brand". Comparative research carried out throughout 2012 clearly showed that all around the world numerous companies and organisations (with no Robin Hood connections whatsoever) effectively use the Robin Hood association to market and promote their products and services.

If Nottingham is to successfully convert its legendary Robin Hood associations into potential commercial benefits, then the authorities, the local business community and the general public all have to recognise that it is not just a question of money – a significant change of attitude is also required. So come on Nottingham, let's show the world we really do know how to get the best from our Robin Hood heritage!